A white jeep wrangler is parked outdoors.

 About Our Jeep Customization Shop in Pewaukee, WI

Driven by Passion. Built on Experience.

 Founded in 2015 by Alaric Bowers, Willys World Customs, LLC—widely known as “We Build Jeeps”—has become Southeastern Wisconsin’s go-to destination for all things Jeep. Our story began in Pewaukee with a deep love for classic Jeeps and off-road adventure. Today, that same passion drives every build we deliver.

Two white cars are parked close to each other.

A Trusted Name in the Jeep Community

What started as a personal mission has grown into a full-service Jeep customization and repair shop trusted across Milwaukee, Waukesha, and beyond. We specialize in custom Jeep builds tailored to each driver’s style and needs, along with professional aftermarket parts installation designed to boost both performance and aesthetics. In addition to full-service repairs, our team handles everything from routine maintenance to complex mechanical diagnostics. We also operate a retail showroom stocked with quality parts and gear for DIY Jeep enthusiasts. With over 25 years of dealership and factory-trained experience, we bring expert-level skill to every Jeep we touch.

a close up of a bunch of metal parts

Why Willys World Customs?

At Willys World Customs, every build begins with craftsmanship. We hold ourselves to the highest standards in every detail, from sourcing only premium parts and accessories from trusted manufacturers to delivering fully personalized service that reflects your unique vision. Your Jeep isn’t just another project; it’s a reflection of your lifestyle. That’s why we collaborate with you through every step, ensuring your vehicle stands out on the street and performs off-road. We don’t just build Jeeps. We build lasting relationships with drivers who demand more from their vehicles.

a pile of different types of screws on top of each other

Proudly Serving Southeastern Wisconsin

Located in Pewaukee, we proudly serve Jeep owners throughout Southeastern Wisconsin, including Milwaukee, Waukesha, and nearby areas. Our reputation is built on word-of-mouth from satisfied customers who value expert service, custom craftsmanship, and a shared passion for Jeeps.

  Learn more about our team and what makes Willys World Customs the trusted choice for Jeep builds in Wisconsin.

Explore Our Story